Multidisciplinary professional
Marketing and design experience in multiple creative contexts, including agency, start-up and brand & editorial environments
Fresh insights provider
I create ideas and designs to be applied on websites, ad campaigns, social media, branded content events, contests, promotions, corporate communication…
Hands-on worker
Solid understanding of creative, design, technical and marketing processes and able to create stuff that stands out from the crowd
Digital strategist
Able to lead digital activation projects and measure the efficiency and effectiveness of every digital channel (owned, paid, earned)
Knowmad
Great desire to learn, and keep learning. Appetite to amplify my skills and driven to grow with every single project
Team player
Who cares about collaborative culture and ongoing process improvements. I believe making mistakes equals learning
Style guide
The “what”, “how” and “why” behind Gema Pinar
AGILE THINKING
Agile approach for every project: which means less cost, less risk, faster development, higher quality, better productivity, real communication, flexibility, transparency and happier people (clients, stake holders, team…)
GOOD DESIGN IS GOOD BUSINESS
If an image is worth 1,000 words, a prototype is worth 1,000 meetings
LEAD BY SERVING
Willing to do the unglamorous work and always looking for opportunities to help others
IN LOVE WITH FLAT COMPANY HIERARCHY
Where roles are focused on deliverables
MARKETING - CREATIVITY RELATIONSHIP
Combining strategic thinking with a strong imagination can drive effective and impactful product campaings, brand launches or events by applying a targeted approach with design, technology and media solutions
DESIGN WITH PURPOSE
Design without a concept is not design, it’s decoration: everything should be visually appealing, minimum; but everything should be oriented to a marketing objective ( business comes first)
Work in progress
The 15K Valencia Abierta al Mar is a popular race organised by the newspaper Las Provincias that will celebrate its 14th edition in 2026. In 2022, I redesigned the race’s branding, and since then I have created its entire communication campaign, including the website, displays, social media and print materials, as well as all the elements of the race itself, such as starting arches, signage and T-shirts.
In 2025, the race attracted over 10,500 registered participants, and preparations are already underway for the 2026 edition, which will be held in April.
Work in progress
The 15K Valencia Abierta al Mar is a popular race organised by the newspaper Las Provincias that will celebrate its 14th edition in 2026. In 2022, I redesigned the race’s branding, and since then I have created its entire communication campaign, including the website, displays, social media and print materials, as well as all the elements of the race itself, such as bibs, starting arches, signage and T-shirts.
In 2025, the race attracted over 10,500 registered participants, and preparations are already underway for the 2026 edition, which will be held in April.
My projects
A versatile profile
Like a swimmer just before diving in, I strike a balance between creative intuition and thoughtful strategy
TOOLS
Solid understanding of all creative output channels: print – digital – video
Expert knowledge of Adobe Creative Suite (Illustrator, Photoshop, Indesign) Experience with HTML/CSS – WordPress and emailings; motion graphics (Capcut, Animate, Character animator, Premiere). Use XD or Figma for web prototyping and Google Web Designer for banner creation.
THE ENTIRE CREATIVE PROCESS
Consistently coming up with original, creative ideas and taking them from initial scamps, through concept development, design and art-working to final delivery.
LET´S PROTOTYPE
Create conceptual models, journey maps, interaction flows, wireframes and style guidelines.
Drive designs from concept flows/wireframes to functional high definition visual design. Assist developers with design handoff
LET´S BUSINESS
Strong background in gathering business requirements and translating sometimes competing business objectives into designs which meet customer needs.
Pitching (creative, strategy and process improvement) ideas to key stakeholders across the business.
Strong marketing and media skills
